Further Reading

Google Webmaster Guidelines

Search Engine Optimization advice in Google's own words.

http://www.google.com/support/webmasters/bin/answer.py?answer=35769

Search Engine Watch

This search engine community includes articles, a forum, a blog, and regularly updated search engine statistics. Most of the content is free, but users may subscribe for more in-depth articles and newsletters.

http://searchenginewatch.com

SEO Book

SEOBook.com is one of the most popular Search Engine Optimization blogs, for good reason. SEO expert Aaron Wall does an excellent job of translating search-engine news into techniques you can use. Aaron Wall is also the author of the SEO Book, continuously ranked #1 at Google and Yahoo for the search term "seo book." While there are competing books on Search Engine Optimization, The SEO Book is distinguished by being updated regularly (over 50 times so far).

http://seobook.com/

Search Engine Land

For the latest search engine news, visit this frequently updated blog.

http://searchengineland.com/

Search Engine Optimization Forums

If you spend an hour a day at the Search Engine Optimization forums, you'll be a leading expert within a year. But caveat emptor: Search Engine Optimization forums are replete with unsubstantiated opinions and rumors.

You can ask the experts or share your wit and wisdom at:

ebmasterWorld: http://www.webmasterworld.com
Cre8asite: http://www.cre8asiteforums.com
Digital Point: http://forums.digitalpoint.com
High Rankings: http://www.highrankings.com/forum
Search Engine Watch: http://forums.searchenginewatch.com
V7N: http://www.v7n.com/forums/ SEO-forum

Site Maps

The official site maps protocol website offers templates and detailed instructions for creating sitemaps that work with Google, Yahoo, MSN, and other search engines.

http://www.sitemaps.org/

Search Engine Optimization Conferences

If you have the budget, attend a Search Engine Strategies conference at least once. Non-profit discounts are available. At minimum, "work the floor" in the exhibit hall, checking out all the booths to learn the latest Search Engine Optimization strategies. With advanced registration, admission to the exhibit hall is free. Although the conference is staged in several cities worldwide, try to attend in New York, which attracts the most exhibitors.

http://searchenginestrategies.com

WebmasterWorld also runs an excellent Search Engine Optimization conference, called Pubcon, which attracts leading experts to teach the workshop sessions.

http://www.pubcon.com