Use Your Primary Keyphrase in a Link to a Highly-Ranked Authority

Google and Yahoo will rank your webpage higher if they see that you are willing to refer your readers to an external authority. You will be judged for the company you keep, so link to webpages that rank among the top ten in search results for the target search term.

When you refer readers to an external webpage, use your primary keyphrase in the text of that hyperlink.

For instance, consider these four seemingly similar options:

Option A does not include the primary keyphrase and has no outbound links.

Option B includes the primary keyphrase but no outbound links.

Option C uses the primary keyphrase in the outbound hyperlink-text  linking to a webpage which is ranked in the top 10 at Google for that keyphrase

Option D contains an outbound hyperlink to a webpage which is ranked in the top 10 at Google for the primary keyphrase, but that keyphrase is not used in the hyperlink-text.

As a result, everything else being equal, Google would rank these alternatives in this order:

The HTML coding for Option C looks like this:

More than 15,000 innocent

<a href="http://www.icbl.org">landmine victims</a>

are maimed or killed each year.

Note: At the time of writing, http://www.icbl.org was ranked in the top 10 at Google for the search query: "landmine victims."