If you are new to keyphrase stuffing, don't force it at first. It's easier to insert keyphrases during editing than while writing a first draft. The goal is to avoid "keyphrase clump." Over-zealous internet copywriters make their articles appear clunky by putting their keyphrases too close together. For instance, it sounds unnatural to write: "SaveTheForests believes in forest protection, forest conservation, forest preservation and creating forest sanctuaries. With your help, we can we provide forest protection, forest conservation, forest preservation, and the creation of forest sanctuaries."
Instead, if an article's keyphrase density is too low, consider adding keyphrase-rich "special features," such as:
- 'top 10' lists
- a resource directory
- definitions
- quotations and interviews
- references and footnotes
- a "takeaway" box that summarizes the main ideas
- testimonials from volunteers
Use Lists, When Needed, to Make "Keyphrase Stuffing" Appear More Natural
Like subheadings, many search engine algorithms assign greater relevance to words in lists over unbulleted body text. Numbered or bulleted lists also offer the opportunity to "stuff" keyphrases repetitively without annoying your readers.
For example:
CHILD ABUSE FACTS
- Child abusers are more likely to be family members than strangers.
- Child abuse happens in families of all races and economic backgrounds.
- Rarely does an incident of child abuse happen in isolation. When a child is abused, it is likely to happen again.
When writing lists, you can naturally use the same keyphrase in each bullet point without sounding redundant.
