Replace Generic Words with Keyphrases
Be as descriptive as possible when you write. Replacing generic words with descriptive words is an easy way to use keyphrases in your copy. Words like "it" or "this" are not picked-up by search engines. Instead, replace "it" with descriptive phrases such as "blood donation center" or "blood drive posters."
It's especially important when working on the final draft of your article to focus on spotting generic words that could be replaced with keyword-rich phrases that will generate higher rankings at Google and Yahoo. When reviewing your writing, ask yourself 3 "W Questions": "Who?" "What?" and "Where?"
For example:
- WHO?
Change "Every year thousands of people make a difference by giving blood" to "Every year thousands of blood donors make a difference by giving blood."
- WHAT?
Change "You can make a difference" to "You can make a difference by donating blood."
- WHERE?
Change "Give blood today" to "Give blood today at your local Red Cross blood donor center."
Additionally, look for places in your article where descriptive language can fill voids in your copy. For example, webpages often contain links that say "click here for more information," or "contact us." This is a great place to add your keyword-rich phases, such as: "click here for more information about blood donation" and "contact The Red Cross at 1-800-GIVE-LIFE to plan a blood drive." The more times you can stuff your keyphrase without distracting your readers, the better your chances at receiving a top ranking from the search engines
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