Useful Tools
Technorati.com
Use this blog search engine to locate the most influential bloggers in your area of advocacy. Find blogs according to keyphrase, subject, or post-topic:
http://technorati.com
Free Press Release Creators
Canada One's step-by-step guide can help you generate and organize your ideas, come up with a newsworthy slant, and put your press release in the proper format. Follow the detailed instructions, complete a fill-in-the-blank form, and the completed release will be sent to your email address:
http://www.canadaone.com/promote/newsrelease1.HTML
Similarly, Duck Tape Marketing's online form generates instant press releases. The fill-in-the blank page guides you through writing the various parts and provides you with a printable release. The site can be helpful if you need to send out hard copies of your release in addition to your online version or if you need assistance writing a release from scratch:
http://ducttapemarketing.com/Instant-Press-Release.htm
Social Media Press Release Template
This simple template from Shift Communications can help you incorporate social media elements such as RSS feeds, del.icio.us links, and Technorati tags into your organization's press release:
http://shiftcomm.com/downloads/smprtemplate.pdf
