Publicity Insider
Offers a general introduction to press release writing and formatting.
www.publicityinsider.com/release.asp
Press Release Tips and Guidelines
These tips from PRWeb guide you through the basics of how to write and present your release. Includes a sample press release.
http://prweb.com/pressreleasetips.php
PRWeb Quick Start
A free eBook that shows readers how to set up, and make the most of, a PRWeb account.
http://prwebmaster.blogs.com/links/PRWeb-Quickstart-6-15-2.pdf
PR 2.0 Essentials
A free eBook from Shift Communications that shows readers how to incorporate social media elements into a PR campaign.
http://shiftcomm.com/downloads/pr2essentials.pdf
The New Rules of PR
This eBook from David Meerman Scott details how to succeed in the changing PR world. Includes information about optimizing press releases for web search, using RSS feeds, and reaching internet surfers directly.
http://www.prweb.com/destination.php?awsrc=dmseb_fp
Press Release Help
Sells several helpful eBooks from publicist Marcia Yudkin including 132 Ways to Make You or Your Business Newsworthy and Marcia's Makeovers: 24 Press Releases Transformed from So-So to Sizzling.
http://pressreleasehelp.com/products.htm
