Recommendations
Be Newsworthy
The average journalist is bombarded with 200 to 500 press releases every day. You have only one chance to make yours stand out from the crowd. Here's how...
In order for your press release to get the maximum amount of exposure, it must be newsworthy. A well-written press release reads like a news story, not an advertisement. The headline must announce something new right off the bat.
Some examples of newsworthy announcements include:
- surprising research or survey results
- new service launch (e.g., new website features)
- protest rally or vigil
- court victory or lawsuit settlement
- achievement of an advocacy goal
- public meeting or convention
- political endorsement
- receipt of an award
- personnel changes
Editors want press releases that can be used to write compelling, timely stories. If an editor knows that he can trust you to supply him with workable, newsworthy stories, he'll be more likely to read your press releases on a regular basis.
If your press releases aren't getting picked up by editors, it is likely that your "news" isn't relevant to your intended audience, doesn't focus on big enough stories, or isn't being understood by the journalists who receive them.
|
