Insert a Link in Your Response at Yahoo Answers

Yahoo Answers (http://answers.yahoo.com) is the leading Q&A forum, featuring more than 65 million user-generated answers to user-generated questions.

Your cause is probably covered in at least one of Yahoo Answers' categories: arts & humanities, beauty & style, business & finance, cars & transportation, computers & internet, consumer electronics, dining out, education & reference, entertainment & music, family & relationships, food & drink, games & recreation, health, home & garden, local businesses, news & events, pets, politics & government, pregnancy & parenting, science & mathematics, social science, society & culture, sports, and travel.

If you're lucky enough to get a question promoted to the front page of Yahoo Answers by a Yahoo editor, you can expect to receive HUNDREDS of answers, viewed by thousands of people. But that's just icing on the cake. The real value of Yahoo Answers is to embed a link to your website in a keyword-rich answer that is chosen as the best response.

So, ask your coworkers and volunteers to form a Social Action Team that responds to questions with keyphrase-rich text accompanied by a link to your most relevant webpage. In circumstances when the original person who posed the question does not select a favorite, your Social Action Team can vote for the answer that best reflects your perspective. If there is not yet sufficient coverage of your cause at Yahoo Answers, you can bolster the conversation yourself by asking directed questions and inviting your Social Action Team to share their perspectives (using keyphrase-rich text, of course.)

Note: Participating at Yahoo Answers is easy, fun... and addictive. The Yahoo Answers point system rewards members for providing the best answers. That can lead your volunteers to confuse effort with progress, because it's easy to get caught-up in the virtual rewards of receiving more and more "points." In fact, from a link campaign perspective, the law of diminishing returns applies to Yahoo Answers. After you've seeded the site with a handful of links and keyphrase-rich best answers, there is limited marginal utility in continuing to offer the same links. But since Yahoo Answers is fun and easy, your volunteers may keep plugging away anyway, even though their time might be better spent elsewhere.