Linkbait: Case Studies and Research Findings

Case studies and research findings can attract inbound links from professors, students, researchers, analysts, government employees, and journalists. Links from college webpages (with .edu extensions) and government webpages (with .gov and .mil extensions) are especially valuable in improving search engine rankings.

For example: Families USA (http://familiesusa.org) provides health-related case studies on their website. One of these cases describes the impact that a local grassroots advocacy group had on health services for low-income residents of Alexandria, Virginia.

Similarly, America's Second Harvest publishes an annual report about hunger and food insecurity in America. The report includes national statistics as well as state-by-state information about local food banks. These comprehensive webpages receive incoming links from related organizations such as the Meals on Wheels Association of America, Bread for the World, and many local food banks. Their research has also earned them valuable .gov and .edu links from several schools and the U.S. House of Representatives' website.