Insert Keyphrase-Rich Text Links into Press Releases

Links in internet press releases get shared quickly by aggregators such as Google News, Google Search, Yahoo News, Topix.net, Technorati, MSN, Ask News, Moreover, NewsNow, and RSS syndication feeds.

The benefits of quick distribution are then followed by link longevity because press releases, and their embedded links, remain accessible in the archives of newswire services for years. That's a good thing, because search-engine ranking algorithms take into account the age of the links that point to your website. (Your webpages will rank better over the long-term if there is a broad diversity in link age rather than a sudden spike in links at one moment in time with few other links before or after.)

Vocus' PRWeb (http://PRWeb.com) is the most popular web-specialist newswire, with press release distribution starting at $10. At the $80 level, PRWeb press releases receive wider distribution and can contain keyphrase-rich text links. You can (and should) insert one text link for every 100 words.

Other reasonably priced or free internet press release distribution services include:

If the newswire doesn't allow you to insert keyphrase-rich text links at your preferred price level, then position your keyphrase immediately prior to the raw URL link. This takes a little copywriting gymnastics, but it's worth it.

For more information on press release tactics, please refer to the chapter Internet Press Releases.