Linkbait: Lists
No matter what your cause, lists can draw users to your website. Take a look at almost any social bookmarking page and you're bound to find a list or two. People love linking to lists because they are quick and easy to read. Consider using these list-making strategies on your website:
- Create a "101" list. Such lists give users a lot of information and have the potential to become a content hub for a niche topic. Consider these examples: "101 Ways to Help Your Child Succeed in School," "101 Ways to Improve the Planet," "101 Earth-Friendly Holiday Gifts."
- Build a 10 myths list. These lists should address common misconceptions related to your cause. For example: "10 Myths About Animal Shelters," "10 Myths About Public Schools," "10 Myths About the Homeless."
- Post a tips list. Give your readers 5-15 actionable and insightful tips. For example: "10 Ways to Make Your House Child-Safe," "The 5 Questions Every Woman Should Ask Her Doctor," "The 7 Clothing Brands Animal-Lovers Should Avoid."
- Create an extensive resource list. Resource lists may send users to other websites, but they are tempting linkbait and can ensure that users keep coming back. Consider these examples: "Vegan Restaurants Around the United States," "List of Endangered Animals," "List of Native Plants by Region."
- Put together a list of subject experts. Recognize the leading experts in the field and they may thank you by giving you an incoming link from their own sites. For example: "10 Animal Advocates of the Year," "5 Notable Humanitarians," "Parents Making a Difference for Kids Online."
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