Target the "Linkerati"
The "Linkerati" are the internet power users who frequently link to websites. Allure these Linkerati by learning what they like and providing it better than anyone else.
For your advocacy area, here are the people you need to know:
- The bloggers: Active bloggers are always looking for new material to share. A single blog link can get ignite a series of copycat links in the blogosphere.
- The content creators: These writers link to material they use as sources. They may also give their readers links to the top subject resources (generally webpages that are already in the top 5-10 Google search results).
- The resource editors: The people who put together resource webpages for schools, non-profit organizations, and government institutions are always looking for comprehensive subject-specific resources. Getting listed on a resource webpage is one of the few ways to get valuable links from .edu and .gov websites.
- The social taggers: These people use social media websites such as Digg.com, Del.icio.us, Reddit.com, and Care2.com to share links with others. A top placement on a social media page could result in thousands of hits to your website. Additionally, many bloggers and journalists use social media websites to find new material.
- The news writers: A link from a journalist at a top news website such as cnn.com or foxnews.com can lead to a huge spike in traffic. (Hint: Journalists are hard to reach at their day jobs, but are often receptive to overtures made via their personal blogs.)
- The forum posters: Links in forum posts have less value, but heck, they're easy. Over time, you may notice that the cumulative effect of hundreds of forums links causes a bump in referral traffic or in search engine rankings.
|
|
