For instance, if your goal is to inspire more Catholic men to consider a career in the priesthood, you may find that your "competition" in internet blog channels is from negative articles about sexual abuse by priests. In that case, your "share of influence" goal might be to significantly increase the ratio of positive vs. negative internet posts that rank highly for the keyphrases "Catholic priest" and "priesthood."
Take a few minutes to visit each of your competitors' websites. Again, review the page titles, descriptions, and keyphrase meta tag information. Select keyphrases that are relevant to your cause, and add them to your master list. Remember to include the name of competing organizations in the keyphrase list.
