Michael Organ

The author, Michael Organ, is an internet marketing expert and pioneer.  He is also the Executive Director of Charity Guide, a 501(c)(3) non-profit organization, as well as an Advisory Board Member of North Park University's Axelson Center for Nonprofit Management.

Organ began his 20-year marketing career at Ogilvy & Mather Advertising, focused on television and print ads for American Express and Unilever. That was followed by co-founding College Financial Aid Service, a direct marketing company that transformed into FastWeb.com, now owned by Monster.com.

Organ also worked with Accenture for 9 years, in a variety of capacities, most recently as Vice President of Marketing for Accenture Procurement Solutions. While with Accenture, Organ specialized in developing marketing programs in pursuit of business arrangements ranging in size from $25 million to $1 billion+.

In 2001, Michael Organ co-founded Mosaic Data Solutions, an internet and database marketing company.  At Mosaic, Organ managed the development, implementation, and optimization of internet advertising on behalf of more than 400 clients.

So, with this background, Michael Organ's Internet Advocacy Book is rooted in commercial expertise, but well translated to the needs and goals of non-profit organizations.

Additional Contributors

Jamie Littlefield

Jamie Littlefield did extensive research for The Internet Advocacy Book and contributed substantially to its development. Littlefield writes for the New York Time's subsidiary About.com as well as for several other websites, including Charity Guide. Littlefield holds a master's degree from Claremont Graduate University and a bachelor's degree from Brigham Young University. While specializing in online content development, Littlefield has also contributed to several college-level textbooks.

Katherine Noyes

Katherine Noyes researched and contributed to several of the internet-advocacy case studies developed for Issue Marketing. Noyes has 20 years of experience in business and high-tech publishing, including writer and editor roles at PC Week (now e-Week), CIO Magazine, TechNewsWorld, MacNewsWorld and the E-Commerce Times. Noyes has also worked as a writer of instructional cases for college textbooks in marketing and management. With an MBA and PhD studies in marketing, Noyes teaches college-level courses in marketing and online journalism.

Deborah Mitchell

Deborah Mitchell proofread and copyedited The Internet Advocacy Book. Mitchell has more than 20 years of experience as a writer and has authored, coauthored, or ghostwritten more than 30 books. Mitchell has also copyedited scholarly texts for Associated University Presses since 1988. Beyond the realm of books, Mitchell's clients include several non-profit organizations and cause marketers, such as Charity Guide, Better Nutrition, Life Extension Foundation, and CBS HealthWatch.