Further Reading

Email Marketing Handbook

"How To" guide with a comprehensive email software and services directory.

http://www.wilsonweb.com/ebooks/handbook.htm

ClickZ E-Mail Reference

Email marketing news and opinions from experts, covering: getting started; creative approaches; lists and databases; measuring success; messaging and content; newsletters; permissions and privacy; research reports; service providers; technology and services; and case studies.

http://www.clickz.com/showPage.html?page=resources/email_reference

Web Marketing Today - Research Room

Directory of email marketing articles and resources.

http://www.wilsonweb.com/cat/email_marketing.htm

MarketingSherpa

Expensive but thoroughly researched email buyer's guides and benchmark reports.

http://www.sherpastore.com/Email-Marketing.html

Email Universe

Email newsletter publishing strategies.

http://emailuniverse.com

EmailLabs Marketing Articles

This email marketing software and services provider offers several helpful "how to" articles, organized by task: plan and strategize; build and manage lists; design, copywriting and HTML programming; segment, target and personalize; privacy and regulatory compliance; delivery and ISP relations; open, click and convert; test, measure and benchmark; trends and tips.

http://www.emaillabs.com/email_marketing_articles