Build Your Email List via Exit Pop-Ups
Newsletter subscriptions can be increased by up to 40% through the use of exit pop-ups.
A good web developer can program an exit pop-up that will only be triggered if a non-subscriber navigates away from your website. The exit pop-up could read:
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"Too busy today? That's okay. Just enter your email address here so that we can let you know about future petitions to improve security at our nuclear plants and ports."
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"STOP!!! We need your contact information to send out your free Earth Day tattoos. (Don't worry, the tattoos wash off!)"
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"Are You a Teacher? Then register here for free Black History Month lesson plans, complete with student handouts, quizzes, and instructor suggestions."
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Aren't pop-ups bad? I accept without argument that:
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unrelated internet pop-ups are annoying
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it's not a good idea to annoy loyal subscribers
However, I also believe that, "There is no one as free as someone with nothing to lose."
In that spirit, if an internet surfer is about to leave your website without subscribing, what's the worst thing that could happen if you serve an exit pop-up? They were leaving anyway — so take a shot at recouping your marketing campaign investment. It took a lot of time and money to attract that visitor to your website. He will probably never return, unless an exit pop-up pulls him back.
If you're concerned about annoying repeat visitors who are not yet subscribers, then the pop-up can be programmed to trigger only if that non-subscriber hasn't seen the pop-up for more than 4 days, or 7 days, or any frequency of your choice.
Note: As long as the internet surfer clicked on at least one link during his visit to your website, a good programmer should be able to defeat most pop-up suppression systems.
