Test Every Time

The most successful direct marketers test every time they send an email campaign. So, never miss an opportunity to improve your email response rate. Email testing priorities include:

  • mailing list sources
  • subject lines
  • offers
  • call-to-action landing pages
  • creative approaches (copy, graphics, and photos)
  • contact frequency
  • personalization and dynamic message assembly
  • the "From" name
  • long copy versus short
  • HTML vs. Text
  • contact timing (day of week and hour of day)
Measure Email Success
Based on Conversions,
Not Just Click-Thrus
Mail a Sequence of Emails
to New Subscribers from
0 to 60 Days After Registration
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