The Internet Advocacy Book

Welcome to IssueMarketing.com — the official website of The Internet Advocacy Book by Michael Organ.

The online version of The Internet Advocacy Book is a free resource for non-profits and socially-progressive political organizations who use the internet to advocate for their cause.

While "techies" may benefit from The Internet Advocacy Book, the intended audience is non-profit executives, cause marketing consultants, and political campaign professionals.

The Internet Battle for "Share of Influence"

The Internet Advocacy Book is for people who wish to win the battle for "share-of-influence" on the internet.

If your primary goal is fundraising, or if your advocacy ambitions are limited to a local area, then The Internet Advocacy Book is not right for you.

On the other hand, if you want to sway the opinion of a national audience to your point-of-view, then read-on...

"How Better To"

Rather than a "how to" format, The Internet Advocacy Book is written as a "how better to" guide, with laser focus on the best uses of your internet-advocacy time.  Here, you'll find candid advice and insightful recommendations, without the bias or self-interest of rah-rah sales reps.

That approach is evident throughout the book. For each topic, you'll notice that the coverage of advantages and disadvantages includes at least as many cons as pros.  Self-assessment scorecards will help you identify areas of current strength as well as weakness. And our recommendations are concise and specific; so you may find that you can accomplish many of your internet marketing goals with in-house staff and volunteers.

Michael Organ

The author, Michael Organ, is an internet marketing expert and pioneer.  He is also the Executive Director of Charity Guide, a 501(c)(3) non-profit organization. So, The Internet Advocacy Book is rooted in commercial expertise, but well translated for the needs and interests of non-profit organizations.